• +913 713 4156
  • info@theDVSGroup.com

Purple Squirrel


(Seriously. Learn What That Means. It’s Important)

We have a mantra within our practice that clients eventually come to understand, “It’s not just the most money, it’s the right money.

“Purple Squirrel” is a recruiter's term for the elusive Candidate – one with exactly the right qualifications and experience to match the client’s role. It is also a metaphor used by recruiters to identify the unrealistic expectations of a client. Money is only one of many elements involved in getting a deal done in the lower middle market, and rarely is it the most important element. That is why we perform so well in the lower middle market acquisition space – it is dominated by individuals and entrepreneurs, passions and personalities – not just dollar signs and performance reviews. We take the time to understand these intangible elements.

Whether you are a buyer, a seller, an investor or a manager, your ultimate success and level of success in the world of business acquisitions hinges on your ability to define your Purple Squirrel AND to be a Purple Squirrel to the eyes of the other side.




The DVS Group is a boutique merger and acquisition firm specializing in businesses with at least $1 million in annual profit. We go beyond the numbers to find your right match - your Purple Squirrel.

Contact Address

    The DVS Group
           3401 College Boulevard, Suite 210
           Leawood, KS 66211
    (913) 713-4156
    (913) 713-4159
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