2018

Industry: Consumer Products – Beauty

Location: Port Washington, NY

Buyer: New World Natural Brands

The DVS Group’s Role: Buyside Advisory

The Deal:
Dr. Wittke engaged an advisor to explore the sale of nügg as she prepared for an international transition, while New World Natural Brands independently expressed interest in acquiring the company through direct outreach. As discussions progressed, both parties recognized a strong alignment in vision, product quality, and growth potential. The DVS Group facilitated the transaction, which closed on November 30, 2018, marking another strategic addition to New World Natural Brands’ expanding portfolio in the natural beauty and personal care space.

Client Testimonial:
“nügg is another fantastic addition to the New World Natural Brands portfolio of companies. This is a high-quality and innovative product line in a growing category with solid distribution. In addition, we strongly believe that the addition of Dr. Wittke and her team to the New World ecosystem will prove to be even more valuable than the products themselves.” – Jim Watt

About The DVS Group:
The DVS Group is a professional lower middle market M&A services firm based in Kansas City. We represent both buy-side and sell-side clients domestically and internationally, focusing primarily on businesses with $10M-$250M in revenue. As industry generalists, we specialize in a highly customized approach to owners exiting their business, and proprietary (off-market) deal-flow for our buyers. With over two decades refining our process, the DVS Group is your key to achieving unparalleled growth through acquisition, or a smooth transition through the sale of your business.