Architectural Signing Associates, Inc.

Location: St. Louis, Missouri

Industry: Manufacturing & Consulting- Architectural Signage & Way-Finding Systems

DVS Role: Sell-Side Advisory to Business Owner


The Buyer: ASI Signage Innovations ( In business for over 50 years, ASI has developed digital signage solutions designed to enhance the human interface experience offering dynamic, timely and relevant wayfinding information in a highly visible and personal manner. This ongoing innovation has maintained ASI’s leadership position within the market place.


The Seller: Architectural Signing Associates was owned by Mr. Michael Gessel and Mrs. Janice Gessel. ASA is a long standing and respected provider of comprehensive interior, exterior and digital architectural signage solutions. Since inception, ASA has serviced healthcare, education, corporate, hospitality, retail and other markets.

The Close: The DVS Group was retained to run a process to sell the company. The process included outreach to both strategic and financial buyers for consideration. DVS identified several potential strategic buyers in the six contiguous states that surrounded Kansas and Missouri where ASA had operations. In a relatively short period of time, multiple interested buyers of both types were found. DVS managed conversations with the various different buyers and helped the Gessels to navigate the competing proposals. In the end, the process led to the best buyer: ASI Signage Innovations. The long standing relationship between the seller and buyer allowed the seller to remain involved in the company and be rewarded for producing future growth.