January 2026
Industry: Food & Beverage Manufacturing
Location: East Rutherford, NJ
Seller: FroDo Baking Company (“FroDo”)
Buyer: Fairfield Maxwell
Company Website: www.frodobakingco.com
Buyer Website: www.fairfield.com
The DVS Group’s Role: Sell-side Advisor
The Deal:
Headquartered in East Rutherford, NJ, FroDo Baking Company is a leading manufacturer of frozen dough products for in-store bakeries across the United States. Founded on a commitment to quality, service, and operational excellence, FroDo has built a strong reputation as a trusted partner to some of the nation’s leading grocery retailers.
FroDo Baking Company has entered into a strategic partnership with Fairfield-Maxwell Ltd., a long-term, values-aligned capital partner, to support the company’s continued growth and investment in its people, customers, and capabilities. This partnership reflects a shared long-term vision and is designed to strengthen FroDo’s ability to serve its customers while preserving the culture and leadership that have driven the company’s success.
“We were very intentional in choosing a partner who believes in what makes FroDo special,” said Mark Riegel, Chief Executive Officer of FroDo Baking Company. “This partnership allows us to think long-term, continue investing in our people and operations, and better support our customers—without changing who we are or how we operate day to day.”
FroDo Baking Company will continue to operate as a founder-led business, maintaining the same leadership team, customer relationships, facilities, and operational standards. The partnership provides additional resources to support disciplined growth while maintaining FroDo’s focus on quality, customer service, and food safety.
“FroDo is a high-quality, well-run business with an exceptional management team,” said Tony Dowd, Chief Executive Officer of Fairfield-Maxwell Ltd. “We are excited to support the company’s long-term growth while respecting its culture, leadership, and customer-first approach.”
The DVS Group is proud to announce this successful transaction and served as the exclusive sell-side advisor to FroDo Baking Company.
About FroDo Baking Company
FroDo Baking Company is a U.S.-based manufacturer of frozen dough products serving leading grocery retailers nationwide. The company specializes in breads and rolls for in-store bakeries and is recognized for its operational excellence, food safety standards, and customer service. FroDo is guided by its purpose to “feed America” and its values of teamwork, excellence, service, perseverance, and victory.
About The DVS Group:
The DVS Group is a professional lower middle market M&A services firm based in Kansas City. We represent both buy-side and sell-side clients domestically and internationally, focusing primarily on businesses with $10M-$250M in revenue. As industry generalists, we specialize in a highly customized approach to owners exiting their business, and proprietary (off-market) deal-flow for our buyers. With over two decades refining our process, the DVS Group is your key to achieving unparalleled growth through acquisition, or a smooth transition through the sale of your business.